Starbucks
When it comes to marketing, this company is always present in any ranking, and this is not by chance.
For this company, the customer is the center of its entire global strategy and its success stories are countless.
Strategies such as putting the customer's name on the glass, being the first coffee shop to provide free internet access, and activating mobile payment are some of the milestones that have been used in terms of connecting with its customers .
This company is constantly surprising its customers with new and original actions.
One of the latest has been the Unicorn Frapuccino . This surprising drink was born as a limited and exclusive product, which could only be found in some stores in the United States, Canada and Mexico.
This unleashed a frenzy, as thousands of Internet users set out to find the Unicorn Frapuccino , which quickly became a global trending topic .
It turned out to be a well-rounded marketing strategy that achieved a high impact on social media, improved their reputation and gained the loyalty of their younger customers.
Coca Cola
This company could not be missing, since it turns out to be an everlasting one on any list of what needs to be done in marketing.
Of course, for Coca Cola the customer is the center of everything and it has always targeted a very familiar audience, so its relational marketing strategies have always been focused on emotions, using numerous slogans as well as legendary television advertisements.
One of the most recent and notable was the “Share a Coca Cola with…” campaign , in which consumers could find cans with various names, which in this case could be yours, your partner’s or those of your closest relatives.
But the strategy did not stop there. For those people who did not find their name, they canadian hospitals email list launched an application on their website with which they could request their personalized Coca Cola, which was sent to their home.
Obviously, this action turned out to be an unquestionable engagement , which also managed to increase their sales punctually and the Internet universe was filled with photographs of people with their personalized cans.
A very successful action that has remained engraved in the memory of all consumers.
Nowadays, there are many brands of products and services, which often have very similar characteristics and have practically imperceptible differences. So, how can I get the consumer to prefer me?
Well, that's where the magic of an appropriate relational marketing and CRM strategy comes into play . Pay attention to these aspects that will add value to your brand:
Email Marketing
Email marketing is one of the most powerful tools in relational marketing when it comes to establishing a close relationship with the customer.
