B2C, on the other hand, also seeks to increase sales of the company's goods or services. But in this case, marketing actions are carried out directly towards the end customer.
B2C companies, whose acronym stands for “business to consumer”, consist, for example, of those actions that promote a good or service by the marketing company to the end customer.
These include direct advertising, promotional blogs, loyalty programs, Internet portals created for customers, social networks, etc.
The differences between Inbound Marketing between B2B and B2C companies are that, in the first case, since the client is a company, the strategy will focus on the objective and functional characteristics of the product on the market.
While in the second, since the client is the final consumer, emphasis will be placed on the benefits of the product, since he or she will tend to have a relatively more emotional behavior in his or her purchase.
Stages of the Inbound Process
In this section we will discuss in detail a basic and fundamental topic, without which it is not possible to fully understand the methodology of inbound marketing. We are referring to its stages.
Within each stage of the Inbound Marketing process we will see how we should work on them, taking into account the interrelation between each of them and their importance in helping us make our business grow.
Ultimately, the great value of inbound marketing is its great capacity to interact in a personalized way with each lead .
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It is essential to implement a series of actions at each stage in the right way. From the office email list moment the first contact is established with our company, until that user finally makes a purchase from us or, better yet, becomes a loyal customer who recommends us and may even become a prescriber or ambassador for our brand.
Attract
Convert
Close
To build loyalty
These stages are closely related, as they begin with attracting a visitor to the brand or company's websi continue with their conversion through a registration or lead , continue with confirmation of the purchase and end with customer loyalty.
Below we will detail each of the stages:
Stage 1: Attract
As the name suggests, the first stage of Inbound Marketing is to attract people who are interested in the product or service. But how can we get consumers to search for my company or service?
Within this stage there are some actions that will help you attract the right people:
In this first stage of attraction, the aim is to attract people who are interested in the product or service to our website or blog.
