This was Mailbiz's first in-person event in 2023 and the first event organized by the Channels Team. The initiative aimed to bring partners closer together and thus further strengthen our business network. In addition, the event focused on training channels so that they can offer excellent service. In addition to better understanding our customers' needs.
Gabriel Siquara, Diego Santana, Nathalia Koga, Lucas Brum, Vinicius Correa, Thiago Sarraf
During Partners Trade Day, attendees had the opportunity to attend several lectures on e-commerce retail . It was a time to hear about customer experience , excellent service, automation and much more. The lectures provided valuable insights for attendees, such as the importance of channels for increasing customer LTV (Lifetime Value) in a business, as well as a product pipeline to scale sales.
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“The market is becoming more and more owner/partner/shareholder email lists professional and paid traffic is becoming less and less representative of a business’s final results. The complexity has changed. Paid traffic alone is no longer the final decision-maker; it is becoming more and more expensive. More performance is needed, a complete solution.” Diego Santana – e-commerce specialist.
An important and relaxed moment of the event was an analysis by Rodrigo Maruxo , who brought an insight into Disney as a business. With the title “what Disney can teach us”, Maruxo spoke about the essence of the brand despite market variations. In addition, she highlighted the culture of enchantment: a way of making people so enchanted with what you sell that they “spend” more and more.
“The use of emotional resources creates conditions for the customer to want to consume more. At Disney, at the end of several attractions, specific products related to what was presented are sold. So an experience of that moment is created and the way to preserve the feeling of that moment of happiness is to take home a mug or some other item that reminds you of that memory.” Disney always connects emotions and reconnects them, so that they are always high. This is innovation. – Rodrigo Maruxo, e-commerce consultant.
Partners Trade Day Link Creation!
In addition to the lectures, the event also served to create bonds between all participants and to exchange real experiences in the business world. This environment for exchanging information was very important so that partner channels could learn from each other and, thus, improve their sales strategies.
For us at Mailbiz, helping our clients connect with their consumers in a personalized and automated way is a constant goal. With Partners Trade Day, we strengthen our commitment to our partners and emphasize that their success is part of our journey!
After so many years in the market, our first event with partners was a milestone in our history. It is important to value this educational movement in favor of the e-commerce market that we are building with so many good people in the market. I am sure that this is just the beginning of so many good things to come! – says Lucas Brum, Commercial Head of Mailbiz.
The first Partners Trade Day was a very important event for our company and for all our partners. It was a unique opportunity for networking and training, as well as an excellent opportunity to exchange experiences. But more than that: it showed how much innovation in processes is necessary and that we need to keep evolving constantly.
