When done right, newsletters provide an excellent vp it email list on investment and an easy way to increase customer engagement. Unfortunately, there are some common mistakes made that can ruin the effect. Using a template streamlines newsletter creation and improves consistency, ultimately making your communications more professional and engaging for your audience.
Creating a great template starts with knowing what to do and what not to do. Here are some of the newsletter template mistakes seen in modern marketing strategies and some helpful tips on how to avoid them.
Design errors
Designing your newsletter The template is the first step, long before you start thinking about the content. A solid design lends itself to newsletters of all kinds, and you can always refer to it when it comes time to send your next communication.
Below, we break down the three most common newsletter design mistakes to help guide you on the right path for your templates.
1 – Ignoring mobile optimization
Most email users who check their email more than once a day do so on a mobile device. Nowadays, people are rarely away from their phones, and it’s worth remembering this when creating an email marketing strategy .
Newsletters are no exception. Without proper mobile optimization, you risk missing out on an important audience and alienating people who open your emails on a phone or tablet. Overly complicated newsletters with image errors, formatting issues, and other compatibility problems turn off readers right away. As a result, they don’t actually see the content properly.
Image source - Jeni
So how can you avoid this mistake? The first thing to remember is that mobile-friendly designs are simple, so they translate well to a small screen. Instead of trying to squeeze a web page’s content into a small newsletter, think of an eye-catching, easily digestible design that gets your point across but doesn’t look complicated.
2 – Forgetting about the brand
Just because the email is coming from your business account doesn’t mean you can assume people will recognize and remember your brand. Branding is essential for digital marketing . You should never leave it out of your newsletters.
