Email marketing is essential to every business’s marketing strategy. Why? Because it’s one of the most effective strategies you can use to succeed in lead generation. Plus, emails have a 15.22% higher conversion rate than other channels.
Another amazing thing about email marketing is its compatibility with vp audit email list technologies like AI. AI is a revolutionary tool that helps businesses achieve their email marketing goals on time. It will help you optimize your strategy and save time.
In this article, we will give you an overview of how to use AI to your advantage in 2024. Also, we will go over some email marketing examples. So, read on to learn more.
Email marketing example
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What is an email marketing strategy?
An email marketing strategy is a marketing approach in which marketers send a scheduled series of commercial messages, newsletters, and promotional content to their target audience. Why? The main goal of this type of marketing is to:
Create brand awareness;
Promote services or products;
Generate more sales;
Nurturing leads;
Encourage customer participation.
Most email marketing examples usually have a call to action like:
Add a product to your cart;
Keep reading;
Book a call;
Get users to sign up.
How to use AI in your email marketing efforts in 2024
As stated above, AI is transforming email marketing. How? It has made it more efficient and productive. Below, we will give you a simple guide and email marketing examples on how you can use AI in 2024.
Update the way you create email content
One of the best email marketing campaign examples that shows how to create email content is the one done by Starbucks. Starbucks uses expressions of gratitude to welcome their target audience while communicating benefits and features.
You can embrace this element of marketing by using AI to create content that makes your audience feel welcome. AI is one of the best tools that most marketers use to create email marketing examples. Why? Because AI enables a fast content generation process and a higher response rate. Some reports say that almost 40% of users believe that content creation is one of the best features that AI offers.