Agustín Medina and 39 qualified professionals from different areas of the company have summarized all their extensive experience in order to succeed in the business world in 500 tweets. Five hundred pieces of advice for entrepreneurs who are starting out in the business adventure, or for experienced businessmen who want to truemoney data compare their experiences with those of the authors of this unique work. In any case, these messages aim to provide the practical realism essential to achieve success in any company.
The book is structured in various chapters that deal with key concepts to take into account when creating a company: leadership, brand, the client, research, social networks, sales and even personal development or coaching. All told in 140 characters. Never before have so few words expressed such valuable ideas.
About the author:
Agustín Medina has been involved in the advertising world all his life, including his work as a creative at McCann-Erickson and Lintas, creative director at NCK, international vice president at Foote, Cone & Belding, and as founder and president of La Banda de Agustín Medina. His extensive experience and recognition have allowed him to participate as a jury member in numerous international advertising festivals.
He is currently a lecturer and strategic consultant in communication and marketing. He has also been president of the Spanish Association of Advertising Agencies (AEAP), and was president and founder of the Association of Creative Directors (ADC). In 2011 he was named an honorary member of the Academy of Advertising. He has written eight books, including Bye, bye, marketing (2010) and Hoja de ruta para emprendedores (2012), also published by Ediciones Pirámide.
