1.- Producing a podcast is much cheaper than other formats such as video.
2.- Your followers will be able to listen to and/or download the podcasts you produce at any time.
3.- You can 'ally' with your social networks, such as Facebook, where you can now create tabs that will be directly linked to your podcasts and that will be updated every time you share new content.
4.- Creating a good podcast, as well as being loyal to your followers, can make you a leading figure in your business sector. Something that would undoubtedly improve the image of your brand or business.
5.- Podcasts can increase your sales, since your voice could generate greater trust.
6.- If you manage to get your followers to become loyal, you will have achieved the most important thing: connecting and becoming almost obligatory for them. They will be waiting for a new episode every week.
7.- Since it is a downloadable file , the podcast is not affected if problems arise such as domain changes, hosting or server crashes.
8.- If the content is timeless, the interested user can listen to it as many at&t email list times as they want, without its content aging and losing usefulness.
9.- Podcasting has not yet become completely global in the Latin market. So, if you decide to do it, you will already be one step ahead and will undoubtedly be a pioneer in the field. At least in Spanish.
10.- The podcast gives you the opportunity to interact from a fresh and innovative place with your audience , and not repeat the strategies that other companies have done.
The reason why you should be clear about the types of podcasts you can include in your content strategy is quite simple.
Because if you fail to define what type of information you want to provide, you will also be unclear about the type of audience you want to reach and, therefore, you will have a project that lacks reason and could end up, in most cases, in oblivion.
You can avoid falling into this common mistake if you define the content of your podcasts from the beginning based on these two variables:
1.- The type of information that interests your audience.
2.- The phase in which your audience is within the funnel.
The funnel is a term that refers to the different steps that a user has to take to meet a specific objective within the website, be it a registration, a purchase or the generation of a lead .
Podcasts by content
General interest podcasts
They could also be called “entertainment” as they are aimed at a broad audience with a common interest in disconnecting and having a good time.
