I am referring to the fact that a potential customer will no longer compare our website with others in the sector when deciding whether to trust their purchase with our e-commerce site, but will compare their purchasing experience with the one they are used to having on the largest e-commerce sites in the world, such as Amazon, to give an example that we all know.
This new situation represents an additional challenge for any website owner, who not only has to match or improve on their natural competition, but must also offer a website that is as optimal, fast and easy to use as those of large companies, but with the handicap of having far fewer resources.
Fortunately, nowadays we also have web services, such as hosting companies like SiteGround, that offer optimization, security and performance tools to all their clients. I am referring to the triple cache system, the optimization plugin, the security plugin, and so many improvements that they incorporate practically every day so that, regardless of our budget, we can offer our visitors a secure, fast website that offers an unbeatable browsing experience.
Now, how do I measure the performance of my website? Is there a way to know what works and what I should improve? Can I compare myself to Amazon with any tool?
In this article we are going to look at some free tools that you can use to measure the speed, performance and core web metrics ( Core Web Vitals ) of your website, and also how to use them to find out what and how we can improve the performance of our website.
Free web performance analysis tools
When reviewing web performance analysis tools, we will do so from least to most complex, and we will see what the advantages and disadvantages of each of these tools are.
You will see that there is everything, from those that do not require any technical knowledge to those that you will need help simply to understand their terminology, but I will try to make all of them useful to you, explaining their main features and how to use them.
SG Optimizer Speed Test
Whether you are a SiteGround user or not, you can use the SG Optimizer plugin, which includes a page where you can perform speed tests on your website.
SG Optimizer Speed Test
SG Optimizer Speed Test
Its operation is simple, simply go to the SG Optimizer administration menu > Speed Test , once there choose what type of device you want to run the test on (desktop computer or mobile device) and click on the analyze button .
URL in the field provided for this purpose, your home page will be indonesia whatsapp number data analyzed, but you can indicate in this field the address of any of the pages on your website.
The test result will be displayed just below, detailing 3 measurements:
Google Score – From 0 to 100, it measures your website using the Core Web Vitals parameters, using Google’s performance engine called Lighthouse. It is a summary of the performance and navigation experience on the page, which we will see in more detail when we look at this specific tool, which also exists independently.
Page load time – The total loading time of the analyzed page will be displayed, from when the first element of the page is displayed until all of its content can be viewed.
Time to First Byte – This measurement, often abbreviated as TTFB, is a value that analyses how long it takes for the visitor’s browser to display the first element of your website after the user enters the address into the browser. This value is influenced by several factors, such as where the user is connecting from – the greater the distance from your server, the longer the latency – or the speed of your server’s connectivity, which is usually a good measure of the quality of your hosting company. However, other possible factors also play a role, such as the size of the database or the number of processes required on your website before your content begins to be displayed.
