SEO refers to the techniques needed to improve the SEO of a site. In France, Google holds 94% of the search engine market share. This is why SEO efforts focus on understanding its algorithms. SEO experts have highlighted several points to develop an effective SEO strategy.
How does Google's algorithm work?
Before implementing a strategy to improve SEO, it is important to europe cell phone number list understand how search engines work, especially Google. SEO includes all the techniques used to improve the positioning of a site on search engines .
When an Internet user types in a query, Google's goal is to provide answers by offering content deemed relevant.
Sites are ranked in order of relevance in the results pages . This notion is considered abstract, SEO experts have not yet managed to uncover the secrets of Google's algorithms. Nevertheless, these same experts have analyzed thousands of sites. They were able to highlight the following points to measure the relevance of a site:
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regular updating of the site;
the number of backlinks which reflects the popularity of the brand;
the use of keywords.