So that profits grow by 20% or more? Step-by-step template for calculating KPIs for OP managers 7 Profitable Marketing Strategies Examples Will help increase customer flow by at least 30% A selection of free neural networks to increase sales korea whatsapp from the site List of 10 neural networks to increase conversion to sales from the site How to define your target audience without mistakes? A proven guide to defining a company's target audience Enter the e-mail to which the selection should be sent: pdf 8.3 mb doc 3.4 mb Already downloaded 146,525 Like any advertising, consumer marketing is aimed at increasing profits and turnover.
Each of them pursues certain objectives, among which we will highlight the following: Expand the scope of the target audience. Inform new customers about your products, interest existing customers. Maintain loyalty of loyal customers. Do not allow competitors into your market niche. Increase the activity of existing customers. Convince them to spend more money on purchases. Introduce new products. Demonstrate the advantages of such products to increase consumer demand. To improve the company's image and its popularity among consumers. Identify the needs of the target audience – what they prefer and what they refuse. Characteristics of Consumer Marketing The concept of B2C marketing is created after the market demand is saturated. In order to make a profit, companies must strive to satisfy the needs and desires of their audience. The main goal of a successful manufacturer is to cover the needs of customers. Therefore, business owners prefer to find out the real demand of their target audience and direct the work of the enterprise along this path. Let's take, for example, the situation with the recent pandemic. Then almost the entire light industry added medical masks to its product line to cover the general demand. Characteristics of Consumer Marketing As you can see, the marketing concept is built on interrelated criteria: satisfaction of consumer demands; consolidation of the enterprise's efforts and their coordination; focus on long-term growth.
