This time, we will focus on the "sitelink display option," which is one of the most frequently used "ad display options."
We will explain how the "Site Link Option" works, the benefits of setting it up, and points to note when submitting your content, so we hope you will find this information useful when using it.
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Table of Contents [ Hide ]
What are "Ad Display Options"?
What is "Sitelink extension"?
Benefits of setting up "sitelink extensions"
Cost of "Sitelink Extensions"
Display position and number of "Sitelinks Display Options"
Points to note when submitting data
summary
What are "Ad Display Options"?
First, let me explain about "Ad Display Options".
"Ad display options" is a function that allows you to add and display information other than the components of an ad (title, description, display URL, final link URL, etc.) at the bottom of a search ad.
There are a total of 11 types of "Google Ad Display Options," and it is recommended that you add at least four of them.
Types of ad extensions
・Sitelink extensions
・Callout extensions
・Structured snippet extensions
・Image extensions
・Phone number extensions
・Lead form extensions
・Address extensions
・Affiliate address extensions
・Price extensions
・App link extensions
・Promotion extensions
Please note that there are certain conditions for the "Google Ad Display Options" to be displayed, and just setting them does not mean that they will be displayed.
The factors that determine whether an asset is displayed are mainly determined by the following:
Ad Rank: If the Ad Rank is not above a certain phone number database value, the asset will not be displayed.
Ad position: Ads with higher ad positions are given priority. Ads with lower ad positions will not be displayed more than ads with higher ad positions.
Additionally, the auction situation will help show you the combination of assets that are most likely to produce results.
Reference: About Assets (official help page)
What is "Sitelink extension"?
The "Sitelink Display Option" is a function that allows you to display a text link to the page you want users to go to, separate from the ad copy and destination URL set in the ad .
Reference: About Site Link Assets (Official Help Page)
Benefits of setting up "sitelink extensions"
There are three main benefits to setting up the Sitelink Display Option.
Improved CTR (click-through rate) can be expected
The more your ad is visible, the more likely it is to be seen by users and therefore more likely to be clicked.
You can add additional information in addition to the ad text.
