To evaluate the effectiveness of retention, calculate the CRR (customer retention rate) for a specific period of time using the formula: CRR = ((number of clients at the end of the period - number of new clients during the period) / number of clients at the beginning of the period) x 100% The stronger the brand loyalty, the higher the retention rate. It directly evaluates your japanese whatsapp number customer interaction KPI and reflects the prospect of ongoing transactions (i.e. loyalty). Read also! Communication strategy: concept and requirements Each industry has its own CRR, and successful brands target it in their customer retention strategy. a 10% reduction in customer churn can increase a company's profits by up to 75%. The study of the reasons and mechanisms of the departure of regular customers is carried out not once, but systematically, even if the Retention rate is high.
Loyalty needs to be worked on regularly. It is important to find out why a small number of users turn into customers, after which the weakest link of the scheme should be optimized. How to Calculate Sales Growth Rate in Percentage For example, a company operates in the B2C sector, i.e. produces goods for the end consumer. At the beginning of the annual period, the volume of monthly output was 100,000 rubles, and at the end of the year it was possible to reach the level of 140,000 rubles. The dynamics here are positive, and the growth is estimated at up to 140%, or an increase of 1.4 times: 140,000 / 100,000 = 1.4 = 140% (1.4 * 100%). The formula for calculating sales growth looks like this: TR = Pt / Pb x 100 % , Pk and Pb – volume of production or sales in the current and base (previous) periods. The key to assessing growth rates is the 100% level, and based on this, there are three possible options: TR greater than 100% means there is growth, that is, more products were produced/sold than in the base period; TR = 100% indicates the absence of dynamics, that is, the indicators remained at the same level; TR less than 100% is an alarming indicator for business.
