It is worth separately assessing the irani whatsapp group requirements for the product, which include an assessment of the quality of goods or services, the level of awareness of them, the convenience of the purchasing process and the quality of service. Also consider your target audience's social media behavior: how much time they spend online, what hours they visit, the type of content they read, and their reactions to posts. How to divide the target audience into segments Setting up targeted advertising in social networks is impossible without audience segmentation. To do this, divide the entire target audience into groups with similar characteristics. This process is necessary to: meet the needs of different segments of the target audience; more precisely set up targeting in social networks; increase the level of personalization of advertisements; achieve the maximum number of conversions.
For each segment of the target audience, it is necessary to create individual advertisements. For example, among buyers who want to buy used Apple equipment, the following groups can be distinguished: young residents of large cities, aged 20–24, who do not yet have a lot of money, but want to buy expensive gadgets; family residents of small towns, aged 35+. They know the value of money, they will be interested in discounts and characteristics of equipment; older people choosing a gift for their teenage children. Read on to learn how to use segmentation. How to use collected data about the target audience Dividing the target audience into segments is an essential step in performing such actions as: creation of advertisements with unique offers for different segments of the target audience.
