Build a community and cultivate a sense of belonging
Give people emotional reasons to donate
Prioritize understanding your donors, for example, by carrying out donor surveys
20. Carry on campaigning after the event
After the 24-hour social media buzz has died down is the perfect time to thank your donors through posts and personal messages. Tell your loyal followers about your success stories, how much you’ve made, and what you intend to spend it on. Engaging your audience in this way and making them feel appreciated will help turn your current supporters into long-time supporters.
For example, this X/Twitter post from the Gary Sinise Foundation tells their followers how much they’ve raised and gives them all a heartfelt thank you.
21. Analyze your data
Now that the main campaigning event is over, you should gather your data and use it to gain insights into what worked best and what didn’t. Social media tools such as Loomly can collect and analyze data and create reports, giving you clear and detailed information to inform your future fundraising campaigns.
Create your best campaign yet
By planning ahead and creating and posting amazing content using the tips outlined above, you can make 2023 your most successful Giving Tuesday campaign to date. And by using tools like Loomly to help you schedule posts and collect and analyze data, you can plan even more successful campaigns for the years to come.
To find out how Loomly can help you get the most from all your social media campaigns, try Loomly free for 15 days.
Social Media, Social Trends & Updates
Now that 2021 is here, we thought it would be a great time to share with you eight of the top 2021 marketing trends we have identified internally:
