Waterdrop loyalty program
This approach not only improves customer satisfaction and retention but also turns loyal customers into brand advocates, driving organic growth and strengthening Waterdrop’s market presence.
In addition to these community-building efforts, Waterdrop has developed a hydration app that further connects and engages their customers.
The app allows users to log their daily water intake, mobile number data helping them monitor and improve their hydration habits. This feature encourages users to stay consistent with their hydration goals and promotes the regular use of Waterdrop products.
Users can also view detailed statistics about their drinking habits and participate in in-app challenges. These challenges add an element of fun and gamification.
Waterdrop loyalty program
In addition to one-time purchases, Waterdrop also offers a subscription model.
This option allows customers to subscribe for regular deliveries of their favorite microdrinks, ensuring they never run out of their preferred hydration solutions while saving on purchases.
Waterdrop subscription model
Waterdrop subscription model
For a business like Waterdrop, the subscription model is a smart strategy for several reasons:
