According to some international organizations such as the World Bank (WB), the International Monetary Fund (IMF) and the Economic Commission for Latin America and the Caribbean (ECLAC), our region will present in 2018 an increase in the Gross Domestic Product (GDP) of between 1.9% and 2.2%, which makes this year projected to be interesting to expand the scope of your Latin American business or company.
What you should know about websites
Let's start at the beginning. If you still don't know exactly how having a website for your company can benefit you, think of the Internet as a new business corridor or shopping mall whose managers sign a contract with you to guarantee the traffic of more than three billion people: the shopping mall will take care of bringing people and you just have to find a way to make your store stand out from the rest to attract attention and get visitors to come and check it out.
This is more or less how the Internet works: there are three billion people surfing the Internet and more than a billion websites. Internet surfers or users are opportunities for your Latin American company, which in this analogy is one of the stores in the shopping mall.
Now, to start enjoying the advantages that the Internet offers, you must know the steps prior to creating web pages. Below, I list and briefly describe them, but in case you want to go deeper into this, just look here for the iraq business email list articles on domain, hosting or web hosting, as well as digital marketing, because on this occasion, I will stop only to detail what corresponds to the creation of web pages.
Before starting with the creation of web pages
Get a domain name. You need one to have a website because the domain is where your site's address is stored and it will be the way the Internet will recognize your site and the people you want to attract will find it.
Invest in hosting. Also known as web hosting, hosting is the place where your website information will be physically housed. Going back to the previous analogy, hosting is like the space where you will place your store inside the mall: you must pay rent to obtain the rights to use this space.
Get all the tools for creating web pages
Creating web pages is a process that may seem complicated to those who are not familiar with the Internet, much less with the aspects of computing or programming. However, nowadays there are Internet service provider companies that have taken on the task of creating packages and plans that take you by the hand through the entire process so that you have a functional, attractive and efficient website, online page or electronic store.
These companies have invested a lot of resources - both human and technical - in developing tools that make creating websites easier. Below you will find some of the most user-friendly and useful ones that you can find to get started right now.
Hobbyist tools. There are online programs designed and developed so that you can simply log in and start creating web pages for your company, without needing to have any computer knowledge.
Managed WordPress. This is another hobbyist tool, but instead of providing you with the interface to create your site, it takes you directly to the WordPress site, which is the most widely used content creation system or platform in the world due to its ease, functionality, and efficiency. The word “managed” means that, even though you are creating your page in WordPress, you won’t have to worry about the technical aspects such as updates or backups because the company that offers you this plan will be the one to take care of it.
With these types of tools you will discover that creating web pages for your Latin American company is simple and also fast, so if you follow my advice you will be able to have your site up and running in no time.
Tips for creating regional websites
As for the elements that relate to the design of your website, I recommend that you consider the following so that it does not lose its regional nature:
Texts: Use neutral language, avoiding linguistic modalities that are specific to one or two Latin American countries.
