2. Optimize thanks to website data
Your website is full of data, also from your customers. How cool is it to adapt your marketing strategy to the behavior of your customers? What do they search for, what do they look at a lot and bahamas phone number library what do they click on a lot ? This is all interesting data to include in your e-mail marketing. You are very relevant when a customer looks at a specific product and later receives an e-mail about it. There is a big chance that the customer will make a purchase.
Customer makes purchase source: wee dezign // Shutterstock
3. Optimize thanks to AI
2023 may have been the year of ChatGPT and other AI tools. 2024 will be all about AI. We won’t let AI do all the work, but we will use AI to inspire us. Think personalization in emails, optimization of send times and subject lines.
4. Google's New Anti-Spam Policy
In 2024, Google will tighten its anti-spam policy . The new rules will go into effect in February 2024. Not much will change, but it is wise to prepare for this. For example, every major sender must send emails from a validated domain, offer the option to unsubscribe your customers and prevent the email list from being flooded with unwanted emails.
You will need to factor all of these trends into your email marketing strategy. Only then will you be optimally prepared for 2024.
