At this point, you’ve spent time and money gaining new leads and converting them into a low-dollar sale. It’s possible you haven’t even made money on these prospects yet. That's okay.
As DigitalMarketer says, “Buying customers on the front end is just shrewd business, but only if you are able to monetize those customers on the back end.”
The Ascend Stage is where you turn a whatsapp number list one-time buyer into a multi-buyer. You want to move your new customer to buy your next offering, which is most likely your core offer. Now is the time to make that offer.
Here are some examples of ascension to encourage
A camera manufacturer sells a new DSLR camera for $899 and adds a lens kit, camera bag, and tripod bundle for an additional price of $499
A woman with a brand-new luxury car buys an unlimited car wash package for $40 per month instead of paying for each car wash individually
7. Advocate Stage
Now you should have some happy customers who are making several profitable purchases from you. It’s time to take it to the next stage and create marketing that encourages advocates for your business.
An advocate is someone who speaks positively of your business. They may not necessarily promote your business as yet, but when prompted, they’ll respond favorably.
The final two stages of the Customer Value Journey (Advocate and Promote) are often thought to be outside the control of the business, but that’s not true. There are marketing opportunities you can create that generate more advocates and promoters.
Here are a couple of examples for getting customers to become advocates, building trust in your brand:
An Etsy shop owner emails review requests to customers a week after their order has been delivered to collect more online reviews
A national coffee chain creates a branded hashtag for social media, then comments and reposts content of customers that use the hashtag
Getting advocates helps generate awareness, trust, and credibility with a wider audience, which helps you get more customers and continue to grow.
