Are there pain points or areas that need attention?

[Monira67]

When you’re working on a new product or service, releasing it is always frightening. The release can be anything from a huge success to a complete disaster. So it’s always important to listen to the industry and try to incorporate best practices to increase your chances of hitting the first scenario.

Let’s say you’d like to release a new skincare product american whatsapp numbers containing SPF. You can use a media monitoring tool like Determ, to track all mentions of your competitors alongside SPF and see which are mentioned the most. Your share of voice chart can look something like this:



share-of-voice-spf-topic
Share of voice based on how much they were mentioned in the same context with SPF; source: Determ
This will lead us to a conclusion that CeraVe is the leader in the market when it comes to SPF products, and we might want to take a look at ow they’re communicating it to learn something about it.