To achieve that optimal customer experience, you can use a knowledge graph. A knowledge graph consists of a knowledge model in which all kinds of information are meaningfully connected . You can see it as relationships that are recorded between the different pieces of information. It helps a potential customer to systematically search through a collection of content, or to find an answer to a question.
In such a knowledge graph, data is not shown in separate tables or datasets, but as a network of entities and relationships between those entities . This associative view of data therefore fits in better with the way people think than the table-oriented view of traditional systems. A good example of this is how Google uses this. For example, if you iran telegram data search for Covid-19 , you will see an information block with all kinds of information about the virus. Information is automatically collected in it, from all kinds of different sources, by Google's knowledge graph.
If you search for Mark Rutte , most of the information you see in the information block comes from Wikipedia. But on the Wikipedia page about Rutte, there is not a word about his parents Hermina Cornelia Dilling, Izaäk Rutte or even the term 'parents'. This information comes from a different source, but Google does show it in the information block about Mark Rutte. This is the effect of a knowledge graph.
Google's knowledge graph about Mark Rutte.
The intelligent machine that understands and connects facts
Search engines like Google also work with a knowledge graph. Google launched the knowledge graph years ago to make the search engine more than just an overview of websites. It is an intelligent algorithm that was built to make Google a search engine that 'understands' and connects facts about people, places, companies, etc. When searching for certain information, Google provides answers itself, without you having to click on a web page. Google shows these results immediately when you type in part of the information. The result is that people have a better search experience and find what they are looking for more often. In 2013, Peter J. Meyers shared 101 examples of answers that are provided by Google using a knowledge graph .
