Competitor analysis ebook
Evaluating market share
If you’d like a graphic presentation of a market american mobile number list share, think of it as your slice of the business pie. And it’s not just about how much you sell but how much of the entire market you capture, meaning how much you’re talked about.
So one of the best ways to grasp your market share is to take a look at the share of voice graph within your media monitoring software. This type of software tracks all online sources and extracts all contexts where your desired keyword (your brand name, product name, campaign name, etc.) was mentioned and provides an analysis.
This means that you can get access to data revealing how your brand is perceived, on which channels it is mentioned the most and see easily if you’re missing out on something. This is usually called the share of voice. So if you’re for example, a skincare brand, and you’d like to see how you stand against your competitors in the market, your share of voice chart could look something like this:
