Only by combining these two tactics can you achieve the full effects. Luckily, they go hand in hand, so it’s more intuitive and accessible than it sounds!
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Why exactly do I need to monitor competitors’ actions & behaviour?
This is probably the first question that popped into your head when thinking about adding a new element to your business strategy. There are multiple reasons:
It enables making personal interpretations of the gathered data and avoiding crises. That means you can be notified of rivals’ issues right away, collect information, and draw conclusions. After all, it’s cheaper to learn from somebody else’s mistakes than your own.
When you monitor competitors, you help your managers create strategies based on complex data, not hunches. They can then tackle industry issues better too.