For example, if your ad germany whatsapp number free campaign has a CPC of $1, then you pay $1 for each click. The optimal value for this indicator will depend on your goals and budget. If you want to increase sales, then a good CPC will be the one that allows you to get conversions at the lowest possible cost. If your goal is to attract more traffic to your site or increase brand awareness, then the optimal CPC is the one that will give you the maximum number of clicks at the lowest cost. Cost per result This is a Facebook advertising campaign metric that measures the cost of each desired user action, such as a click, app install, or form fill.
Cost per result can vary depending on the ad type, audience, region, competition, and other factors. Leads These are users who have left their contact information, such as email or phone number, and have shown interest in your product or service. Quality Score This is a score that Facebook assigns to your ad campaign. It is based on the relevance, quality, and performance of the ad campaign. A high Quality Score can help reduce the cost of clicks and increase the impressions of your ad. Conversion Rate This is the ratio between the number of people who performed the desired action on your website or landing page and the number of clicks on the ad.
