Position your brand as a helpful resource by japan whatsapp number teaching, not just selling:
Create clear, valuable how-to guides
Share insider knowledge about your industry
Offer expert tips that make followers' lives easier
Build resource collections they'll want to save
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Tip: Think about common questions or challenges your audience faces, and create Highlights that directly address them.
Keep things fresh
While most Highlights are evergreen, you'll want some dynamic content to keep followers coming back:
Cover events as they happen (and archive the best moments)
Rotate seasonal collections in and out
Feature limited-time offers that create urgency
Show how your community engages with your brand through UGC
Instagram Highlights cover images - Keep it fresh
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You can always adjust this framework to fit your unique brand and audience. The key is maintaining a clear purpose for each Highlight while telling a coherent brand story.
7. Track what actually works
Let's break down how to track your success without getting lost in spreadsheets. The core Highlights KPIs include:
How many people tap forward (are they eager for more?)
Where do they exit (did something turn them off?)
How many people watch to the end (is there a drop-off that signals story fatigue?)
When it comes to documenting Highlights performance, try this easy system:
