Standard feed ads: This is the standard in-feed ad placement. The format applies certain restrictions and requirements to your ad creative, depending on how you've purchased ad space — either japan telegram via TikTok Auction ads (bidding) and TikTok Reservation Ads (booking ad placement through an agency).
Branded missions ads: Connects brands with TikTok creators to develop video content based on your brief. Think of this as TikTok facilitating your influencer marketing.
Spark Ads: Allow you to promote existing organic content created by you or other users.
TikTok Pulse suite: This format uses a scoring system called The Pulse Score to place your ad after the platform’s top trending content or content from premium publishers. There's a few different offerings under this format, like maximizing reach, building brand association with a particular category or genre, or appearing after big-name publishers like Disney, NBCUniversal, Paramount, Conde Nast
In-feed interactive ads
These ads appear in a user’s feed and can be played, commented on, clicked, and scrolled through. Your two options are:
Playable ads: This format allows users to interact with your ad by tapping or swiping. It's often used to preview an app, like a mobile game, to increase app downloads.
Carousel ads: You can upload up to 35 images, which display in a carousel format, often with added music to maintain engagement.
Messaging ads
This is a new ad format that’s still currently in testing. When users interact with an ad, they’ll be taken to a messaging app instead of being sent to an off-app landing page. Direct Messaging will take users to your TikTok messaging in-app, while Instant Message options will send users to other third-party messaging apps, including Messenger or Whatsapp.
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Industry-specific formats
TikTok Commerce: A program of advertising tools that brands can use to sell products in TikTok videos, live streams, and on the product showcase tab (via their profile).
Showtimes: A native experience meant for movie studio advertisers to encourage showtime lookups.
