If he has asked about the price and time frame for delivery or implementation of the service, he can be classified as a warm lead. Contrary to this, a warm sales lead may show interest in the need for the product but does not give any indication to buy it immediately by not asking about the budget or time frame.
Market Qualified Leads (MQL)
This is one of the types of prospects who have shown interest in the product or service, but are not ready to purchase it in a short period of time.
To convert these prospects into customers, marketers payroll directors email lists must provide additional information about products or services.
Sales Qualified (SQL)
These types of prospects have shown immediate interest in purchasing the product or service and have become a sales-ready lead.
These prospects are distributed by a marketer to the sales representative to convert them into customers and maintain a healthy relationship with them for future transactions.
Identifying the types of sales prospects is perhaps the most important sales management task along with sales itself.
Whether you're making a new contact or researching your product and your competitors' products online, you need to be clear about what data is important to define a prospect:
What need can you solve with your product?
What budget do you have to buy your product? You need to know what opportunities you have to make a good launch offer if the need arises.
Who is your prospect? That is, who is the person who can make the decision to buy or recommend you?
What is their level of interest in your product? This information is important to tag your prospect and decide how much effort to put into your strategy.
What sales strategy should you use, whether it is a direct promotion, a free demo, etc.
This data reveals when and how hard to attack that sale. That's why it's so important to manage this information with the same detail as you manage the data of your current customers.
