Headline
The goal is to interest the addressee and make him want to read the text of the commercial proposal.
The emphasis in the title should be on the benefits that customers receive from purchasing the company's goods or services.
Structure of the commercial proposal
Structure of the commercial proposal
The main aspects of correctly writing the titles of a commercial proposal:
Key principles Right Wrong
Describe what exactly the company offers Sale penetration data of spare parts for premium cars: Audi, BMW, Land Rover, Lexus, Mercedes-Benz Autolux: let your car look its best
Appeal to potential clients Three-day training for advertising managers from Yekaterinburg Super training with famous speakers
Intriguing question Do you want to sell 100 more items daily? Our advertising service is needed for your sales
State the current problem in the title Customers Adding Items to Cart but Not Ordering Them? We Have a Solution Great offer for e-commerce
Offer
This is the essence of a commercial proposal. The offer answers the question of what specific customer needs the company's product or service can solve. This may be a unique selling proposition (USP), which has no analogues on the market.
Main part
This is an information block containing information about a company's product or service.
When describing key features, do not forget to mention the benefits they provide to the client. For example, saving time, money, increased productivity, etc.
Working with objections
This block is designed to work through the client's doubts and answer the most common objections. It is important to talk about the warranty obligations that the company undertakes; conditions for returning goods; loyalty system; customer reviews; the possibility of familiarizing yourself with demo versions.
