As a marketer, but also as someone with a migration background, I am convinced that this approach can no longer remain on the sidelines. It deserves an important place in our strategies for the coming year. Not only because it is important to be inclusive, but simply because it allows you to score better in your marketing. And that is the dream of every marketer. Let me explain why.
Let's start with the state of austria phone number library ethnomarketing. With ethnomarketing I mean the strategy and techniques you use to reach target groups with diverse cultural backgrounds. Some also call it diversity marketing, inclusive marketing or ... just marketing. I don't want to go into that discussion any further.
It is also sometimes said that it does not matter, but as a marketer, knowing the DNA of your target group is essential. And yes, it is true that an average consumer with a migration background largely shows the same behavior as the native Dutch. On a number of essential points, however, not. And that is exactly where the opportunity for marketing lies: a sweet spot.
Image by DALL-E
Generated by DALL-E
Example: growing halal market
Take the halal market for example . The numbers speak for themselves: both globally and in Europe, the halal market is growing significantly every year, with an annual growth of 15% in Europe. This growth is driven by both the growth of halal food and cosmetics.
