Beyond content creation, Sprinklr offers AI-powered social listening to track brand sentiment changes. If you choose the Customer Service package, you’ll also get access to AI-powered chatbots and Digital Twins across social media platforms.
Pricing
Sprinklr’s Social Media Management package starts at $199 per seat/month (billed annually) or $249 per seat/month (billed monthly) — a team of three, for instance, would pay over $7K annually ($199 x 3 users x 12 months). The Customer Service component tacks on another $100/month.
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Pros
All-in-one platform: Sprinklr offers products across marketing and customer care, allowing large enterprises to streamline their marketing tech stack.
Cons
Steep pricing: High cost-per-user makes it prohibitively expensive for small and medium-sized businesses.
Steep learning curve: It takes significant time and training to learn the platform and its interface.
Verdict
With AI solutions layered over core social media functionality, Sprinklr Social is a powerful yet complex scheduling tool best fit for enterprise social media teams — especially those with a big customer service component. Smaller operations will find cheaper, easier-to-use options elsewhere.
Decision-making tips to help you pick the right social media scheduling tool
By the decision-making phase, you’re usually choosing between two to three very similar tools. Here are a few tips to streamline your decision by focusing on the most essential components: price and key features.
To make the best financial decision, don’t compare sticker prices. One tool’s upfront monthly or annual price might look cheaper than another’s, but might have limited users or features. Instead, compare price based on user seats and social profiles.
