lower marketing costs , it is in fact well known that converting an existing lead has a lower cost than simply acquiring a new audience on cold targets;
potential improvement in sales , as sending offers and coupons via private chat could lead to a higher conversion rate than email marketing.
Here are some helpful statistics to get you started with your WhatsApp lead generation strategy .
Number of users
According to the latest data published by Vincos , WhatsApp is the most popular messaging app in Italy. In the first half of 2022, daily users were 33.1 million , with a peak of 35 million in June.
These are numbers that make you pale, especially if you consider country email list that in second place in the ranking of the most popular messaging apps in our country we find Facebook Messenger , which has “only” 17.3 million users (data updated to the first half of 2022).
Usage time
In the first few months of this year, WhatsApp had an average monthly usage time per user of 10 hours and 50 minutes , with a peak of 11 hours and 29 minutes in January.
Age range
WhatsApp is widely used across all age groups. In particular, according to some statistics , the app is used daily by:
100 billion messages are exchanged on the app every day;
The WhatsApp Business app was downloaded approximately 100 million times on the Play Store in 2021 alone;
There are approximately 175 million users worldwide who interact with a WhatsApp business profile every day.
Lead Generation with WhatsApp
In light of this information, it becomes clear how WhatsApp is the communication tool of the present (and of the -near- future). It therefore becomes essential, especially in the contact acquisition phase, to request the user's telephone number in order to reach them with alternative (and more direct) channels than email.
Some studies have shown that newsletters have an average open rate of 20 – 35%, while data on the opening of WhatsApp messages reaches a percentage between 70 and 80% .
