Audience
Target audiences can be defined in a number of ways, but the most common is demographic segmentation. There may be different target audience groups that will have specific actions whatsapp number list based on their characteristics (which is why it is vital to be able to put together a marketing plan).
The buyer persona can direct the strategy since it is a kind of stereotype or customer profile that NEEDS your product and therefore, knowing how to identify the needs, characteristics and objectives of our buyer personas will make it easier to direct the planning to impact this customer.
Key messages and positioning
What sets you apart from your competitors? What do you want them to know about your product? Considering at least the three key messages that will guide the communication within your content is an important part of keeping them in mind when creating content that will have an impact on your audience.
Positioning is used to find out how you stand within the sector and differentiate yourself from your competition. This is why the research and analysis phase is so important, as it allows you to find gaps within the sector that your product or brand can fill.
Communication channels
The marketing plan also defines the actions and channels to reach customers with key messages. Not all channels are useful for all businesses and that is why, within a marketing plan, it will be important to highlight those on which most of the resources and efforts will be focused.
It is often as simple as asking yourself whether your target audience is present or consuming information and content through channel A, B or C.
