Pricing strategy
What is the difference between niche marketing sweden number for whatsapp and mass marketing? Price advantage! The prices offered may be higher because the products or services are more specialized and tailored to the needs of a specific group of recipients.
Competition
A specific market segment is usually less competitive because it focuses on its target group. There is a lot of competition in the mass market for products. This is because many companies are trying to gain the largest share, which makes for a huge variety of products.
It is worth noting that both forms of promotion have their advantages and disadvantages . Niche marketing allows you to build strong relationships with customers and better understand their needs, but it can be more difficult to scale. Mass marketing, on the other hand, allows you to achieve a wider reach, but can lead to lower customer loyalty and a weaker adjustment of the offer to their expectations
