Ben & Jerry's is a model for companies offering niche products

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The key to success is not only providing a unique offer, but also promoting values ​​close to customers. Thanks to this, the brand attracts the attention of those looking not only for tasty ice cream, but also for companies operating in accordance with the principles of responsible consumption.

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How is niche marketing different from mass marketing?
You are certainly aware that niche marketing is sweden girls whatsapp number different from mass marketing – which is used by most companies in the world. It is time to take a closer look at these differences.



Target group
Niche marketing allows you to focus on a specific, narrow group of potential customers for your company who have specific needs and interests. The mass strategy covers a wide group of recipients, regardless of their individual expectations.

Products and services
A niche business offers products or services that are tailored to a specific target group and meet their specific needs. A mass-market company focuses on universally applicable goods and is aimed at a larger market.