A key element of shaping the sweden expose telegram company's niche strategy is the "One for One" model, which combines product sales with helping those in need. Thanks to this, customers not only buy fashionable goods, but also feel that they are contributing to improving the situation of others - for every pair of shoes purchased, the company donated one pair to a needy person in developing countries.
TOMS niche marketing strategy is based on understanding the values and needs of customers . The brand realizes that more and more people expect companies to provide not only high-quality products, but also commitment to solving global problems. Therefore, in communication with customers, TOMS emphasizes its social mission, which allows for building strong relationships and loyalty.
