GoPro and the untapped market niche
GoPro is a classic example of a brand that has swe expose telegram succeeded in a given market segment by focusing on a highly specialized group of customers: extreme sports enthusiasts. The company started with a small range of sports cameras that were lightweight, durable and waterproof, which perfectly met the needs of customers who practiced sports such as surfing, skiing, mountain biking and skydiving.
What makes GoPro’s niche market strategy unique? The company didn’t try to compete with the electronics giants who offered all-in-one cameras for everyday use. Instead, it focused on delivering a product that would be the perfect companion for adventures—rugged, compact, and capable of capturing fast-paced moments with high image quality.
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In GoPro’s case, it wasn’t enough to identify a niche. The brand created a great product and built an entire culture and community around it.
