A specialization that is not defined We are all Premium

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It is a fact that the economic crisis has turned the world of communication upside down . Medium-sized agencies, with large accounts and large staffs, have seen their income reduced, have laid off staff and have found fierce competition from those who, either to start their activity in this new scenario, or to survive after leaving a larger company, have launched themselves to attract clients in a market that was previously less divided.

This atomization of supply – with the cell phone number list consequent drop in prices – together with the collapse of investment in communication and advertising, has turned the sector into an ecosystem in which it is not the strongest that survive, but only those who are able to specialize.

A specialization that is not defined by sectors or activity, but must be done specifically for each client . When any company decides to invest in communication – in an economic environment still recovering – it expects from the communication agency not only results, but also personalized attention , flexibility to adapt to its demands and a certain exclusivity . In short, a Premium service .



This new demand from clients does not have to be negative for agencies. While it is true that the hours dedicated to each client increase, and that this can reduce the number of accounts that can be attended to with the same level of quality, the relationship between the agency and the client becomes closer , objectives are shared and the door to mutual growth is opened .

The better the client who is offered Premium treatment does, the better for the agency, which will be able to invoice new services and accompany the client for a longer time in their business journey.