What are TikTok thumbnails?

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emailnumberlist554
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What are TikTok thumbnails?

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You already know the first few seconds of your TikTok video are critical for capturing users’ attention.

But what if they’re scrolling through your profile, browsing their Explore page, or using search? They’ll see a gallery of thumbnails rather than auto-played videos. How will you get their attention?

In this post we’ll discuss the art of TikTok thumbnails and how you can use them to get more views, followers, and engagement.

TikTok thumbnails are the cover image that represents your video. They are the first image users’ see when encountering on the Explore page, in Search, and in your TikTok profile grid. They can make the difference between someone clicking on your video and someone skipping over it.

TikTok thumbnails appear in the Explore page, search, and profile pagesTikTok thumbnails appear on the Explore page, in search results, and on profile grids.

Thumbnails don’t appear in the For You or the Following scroll experience, as those videos are set to autoplay.

How to make a TikTok thumbnail
Originally, TikTok thumbnail options were limited. You could only pick a frame from your video to use as its cover. Now you can upload a custom thumbnail, which opens up tons of opportunities to engage and inform your audience.
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