In fact, 78% of marketers have experienced noticeable increases in engagement over the past 12 months. Meanwhile, McKinsey finds that email is 40 times more effective than common social media marketing channels like Facebook and Twitter. The numbers don’t lie: the more engagement and subscribers you have, the more positive conversions you’ll get as a result. And in this blog post, we’ll share some helpful tips to increase both.
Increase your spain business fax list campaign engagement
An email is only as valuable as the engagement it fosters. So how do you increase that engagement? You can start with the following tips.
Know who your target audience members are . Throwing a bunch of stuff at the wall and seeing what sticks is not a good approach to email marketing. Just as you need to have well-thought-out customer personas for other marketing efforts, you need to know exactly who you're trying to connect with, as well as their needs, interests, and pain points.
Bring your sales and marketing teams together. We're better when we work together. Hold brainstorming sessions with your sales and marketing teams to narrow down the type of information your prospects need and want.
Create high-quality content based on that brainstorm. Once you know who you're trying to reach and what you're trying to say, you can start working on creating content that does just that. This content should be of the highest quality possible, meaning it should be original, well-written, and interesting to read.
