Compared to an endless monologue, the same can be said for your email marketing. AWeber analyzed 1,000 emails and found that over 50% of them were 300 words or less. Most email marketers understand that brevity is the key to getting to consumers' hearts. However, determining when things go from informative to too informative is no easy task.
Why is shorter better?
It’s almost new zealand business fax list imperative that every brand under the sun has an email marketing strategy . This means that consumers are receiving more emails than ever before. Consequently, with such a busy inbox, each email is competing with each other for the recipient’s attention. Add to that the fact that each email is loaded with extensive information, and that small window of attention becomes shorter and shorter.
This doesn't mean you should never send longer emails. Sometimes the information you need to share is solid and that's okay. Most importantly, you should focus on whether your email offers value or not. Being to the point and direct will give your readers clarity and help them make quick decisions instead of getting confused and running away from your email. If you want your emails to truly convert and be engaging, you need to keep in mind that with every line of text you add, you can lose value and attention.
So how can you tell when your emails have turned the corner and are starting to feel like a soap opera? Here are some signs:
Your paragraphs are longer than three or four sentences. Identifying your paragraph lengths will help you control length and ensure your emails are readable.
Your email reads like an article. When your email starts to read like a blog post or an article, that's when you need to realize you've gotten carried away.
Your CTA is buried. Every email should have a call to action and it should be easily visible. If you bury your CTA in tons of content, the chances of readers seeing and clicking on it are extremely low.
