Organic reach has evolved, but it's far from dead. Yes, platforms might prioritize some paid content — it's how they make money. But they can't survive on ads alone. Users don't want a feed f italy phone number whatsapp ull of sponsored posts, which is why platforms still reward engaging organic content with reach. They need active and engaged users to maintain appealing ad environments for advertisers, and that engagement primarily comes from organic content.
What's working organically in 2025:
Content that sparks conversation in the comments
Posts that people save and return to
Content that matches platform-specific behaviors
The takeaway
Think of organic and paid social as partners, not competitors. Use organic content to:
Build authentic community engagement
Maintain consistent brand presence
Generate social proof for paid campaigns
The most successful brands use paid to amplify their best-performing organic content, not replace it. Focus on creating value first, then strategically boost what works.
Myth 3: All engagement metrics are vanity metrics
"Don't waste time tracking likes and followers — they're just vanity metrics!"
When people talk about vanity metrics, they’re usually referring to social media engagement markers such as likes, comments, and reshares, as well as follower count. You can guess the myth based on the name alone — some dismiss these as surface level metrics that don’t translate to business results.
Here's the real story: A vanity metric isn't defined by what it measures, but by whether it drives your strategy forward. Those "superficial" engagement signals? They might be your most valuable metrics if they align with your goals.
The truth
Vanity metrics aren't always engagement metrics. They can be any number that looks impressive on paper but doesn't provide actionable insights or meaningful results for your social media strategy.
