Hyperconnection . Just like the retailer, the cell phone number list B2B buyer does research on who is selling something to them. If the salesperson's company is on LinkedIn, it provides the potential customer with information on the number of senior employees, their level of education, their professional activity and influence, as well as the right contacts and the company's experience. Today, success stories, client lists and an appropriate selection of industry insights are key to supporting a proposal and moving forward in the purchasing process. In B2B, a reference from another client is always important and offering them online, leveraging positive reviews and solutions for others, is also important.
Information access technology empowers the consumer, but it also makes them understand the risk of opportunity cost . Is this proposition better than another one they don't know about? That's why you need to provide valuable and honest content so they feel confident that they are making the right decision.
Complex decisions . A B2B transaction is rarely decided in a short period of time: between six months on average for contracting services and 24 months for the acquisition of high-value capital goods, depending on many factors and deadlines. Therefore, the traditional phrase of the salesman of always “they already know us there” is out of place. The client must be accompanied before he knows that he is going to be a client. On the other hand, a contract usually depends on several departments and people.
