But what is sales promotion? It consists of the development of a sales strategy , in the area of marketing, focused on the launch of a special offer designed to increase sales quickly , but for a limited period of time. It is true that there are no absolute truths, but when we talk about successful sales promotion strategies , there are some companies that know very well that a large part of their success lies in setting two fundamental objectives:
Increase the number of short-term sales.
And improve long-term customer satisfaction.
For many years, this key element of the promotion mix has tended to be more prominent in traditional commerce, with value delivery being very popular, for example, through trial periods of the service (such as the first free month of trial offered by companies such as efficy, Amazon Prime, Netflix or HBO) or discounts on the final price of the product (as happens on Black Friday or Mother's Day).
For a sales promotion to go as you expect, you will need to have at least:
A defined audience to which the promotion will be applied.
An incentive that is attractive to this audience.
A goal to achieve.
In short: you only need a who, a what and a how to focus your promotion on.
What can you do to promote a product quickly, cheaply and effectively?
Today, thanks to its infinite versatility and the presence bulk sms jordan of the Internet in our lives, sales promotion reaches much further than ever. It is no longer just training that is important (through seminars, networking sessions or sales courses ), but the recent change in the landscape offers us the possibility of taking advantage when implementing promotions that allow us to boost the sales of our offer, without the sector or size of your business being an insurmountable inconvenience.
For example, and easily, through a blog you can create a community made up of an audience with similar interests, but at the same time we are promoting our products or services in an intelligent way, making known their true capacity to really satisfy their needs, generating interest in our offer and building a more reinforced and powerful brand image. In addition, sales promotion has a greater chance of success when it is adequately combined with other resources, such as, for example, a sales promotion strategy through email or social media, which we can also use when building and reinforcing the current perception of the brand. In fact, I'm leaving you with some examples of commercial emails so you can get an idea and know what line of communication you could use with your potential client.
