1 “The Great Opportunity” (Mosiri Cabezas and José de la Peña Aznar)
The book deals with the challenges that SMEs face in the current revolution that is taking place due to digital transformation. It is ideal for those who want to know the western sahara email list options that are presented in the digital world and guide SMEs, through a simple and didactic approach, in the direction that leads to success in this transformation.
Link | Amazon
2 “Everything can be trained” (Toni Nadal)
It is an interesting read for those who want to learn how Toni Nadal, uncle and coach of tennis player Rafael Nadal, went from being a coach of young local players to being the best tennis player in the world in recent years. Toni tells in first person how he transformed his career and how Rafael grew as a player, his methods, with his successes and failures, as well as a series of other interesting anecdotes that will surely be of interest to improve leadership skills and team management in SMEs.
3 “The leader who had no title” (Robin Sharma)
This is a fable about leadership in business and in life , based on the experience that the author, Robin Sharma, acquired in his 15 years working as a leadership consultant in companies such as Nike, Microsoft, Unilever and NASA. The book is based on the tactics that he has detected that the best use to achieve success, with a touch of fable to make the story of the process of leading without a position more enjoyable and entertaining.
Link | Amazon
4 “The Cluetrain Manifesto: The Decline of the Conventional Firm” (Levine, Locke, Searls and Weinberger)
It is a classic on how Internet technology impacts the society in which we live, first published in 2000 by four authors, Levine, Locke, Searls and Weinberger. It is a revolution comparable to that promoted in its day by the steam engine or the printing press. In the business world, it has been a change of such magnitude that today the Internet is considered a fundamental part, both for their work and in their relations with markets and suppliers. It is a text that is still valid and that has been updated in 2015, with the publication of the second part of the manifesto.
