As with any type of marketing, ensure you have a clear goal before you begin. Map out your ideas and develop a clear plan. Let’s say you want to create a series of product videos. First, think about how you’re going to showcase your products. What features are important to showcase? What will actually sell the product to your customers? What sets you apart from your competitors?
Next, ensure you have a clear goal for your videos – most likely one that will increase conversions and brand awareness. Choose a clear goal and stick to it. Use a tool like Powtoon to help bring your ideas to life.
Product videos are great because they show the buyer much more than a picture. Show the product in action and highlight all its features. The more information, the more confidence the buyer will have in making a purchase. Confidence is key!
#5: One-Click Purchase
#5 One-click purchase
Thank you, Amazon! One of the biggest changes we’ve seen in e-commerce is faster checkout. Simply put, customers are impatient. If your checkout process involves entering a lot of information, you may be turning customers away, no matter how good your products are.
Amazon used to control the one-click technology, the patent expired in September 2017. Now other retailers are joining us and offering their customers easier and faster checkout options.
Besides one-click shopping, another great way to speed up the checkout process is to offer a checkout option to your guest. This is a must-have feature for all eCommerce sites; otherwise, you could be missing out on some serious retail sales. Nearly 30% of eCommerce shoppers will abandon their purchase if they are prompted to register .
Allow users to checkout as a guest. Remember that you can contact them later and ask them to register (after they complete their purchase).
Recommended Tool : Cartly Slide
Cartly Slide
If you want to speed up the checkout process, consider an app like Cartly Slide, a retractable cart vietnam whatsapp number app for Shopify stores. Setup is quick and easy, and your customers are sure to be happy.
Chances are, your customers shop online on Amazon, meaning they're used to the convenience of one-click shopping. , you need to be able to offer the same convenient service they do.
To get started, simply install the app from the Shopify App Store. It offers multiple customization options and works with any Shopify theme. Complete with free tech support available 24/7, it’s a breeze to implement into your store.
Once installed and activated on your website, the Cartly Slide Cart Drawer can be used in other marketing efforts to help you stand out from the competition.
Don’t have a store on Shopify? No problem. Other e-commerce platforms have released similar plugins, too. Consider the Direct Checkout for WooCommerce plugin if you have a store on WooCommerce, or the One-Step Checkout for Magento.
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