Web push is a great marketing trend that is becoming increasingly popular for a very good reason. Cut through the noise and speak directly to your audience with web push.
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#2: Personal Shopping on Social Media
#2: Personal Shopping on Social Media
If you can’t beat them, join them. You won’t get more visitors to your website than you do on social platforms like Facebook or Instagram. And that’s okay! Take your store to social media instead. As of April 2024, Instagram had 2 billion active users worldwide. That’s a lot of potential customers!
Social Media User Statistics (Insta)
Image from Statista
Local shopping has become very popular over the past year and is expected to continue to grow. Instead of forcing customers to leave social media to search for products on your website, in-app purchasing allows them to see your products and click to buy them all within their social media platform. Talk about convenience !
With convenience comes more sales. And as we mentioned, there is a lot of competition for eCommerce brands. The more steps a customer has to take, the more likely they are to leave without converting. In-house shopping allows customers to quickly and easily purchase products that catch their eye.
In fact, Gen Z is 71% more likely to buy products directly from Instagram, compared to 40% of adults in the U.S. They are active, engaged, and ready to buy.
Recommended platform(s): Instagram and Pinterest
Recommended platform(s): Instagram and Pinterest
It’s no big surprise that Instagram is our top suggestion! However, Pinterest is vietnam girls whatsapp group another platform to consider. , they have a very engaged audience that is eager to buy.
Pinterest Purchase Statistics
Image from Pinterest
Likewise, 80% of weekly Pinners say the online shopping experience on Pinterest is inspiring. Plus, it reaches 40% of U.S. households with annual incomes over $150,000. If those statistics don’t make you want to jump on Pinterest right away, we don’t know what will.
To start selling on Instagram and Pinterest, create accounts on both platforms. For Instagram, you'll need a Facebook business account as well as an Instagram business account. Once you upload your product catalog to your online store , Instagram will notice and you'll see the option to tag products shortly after.
For Pinterest, you first need to apply for approval to use Shoppable Pins. Your store must be on a platform like Shopify or BigCommerce. Once approved, Pinterest will automatically convert existing product pins to Shoppable Pins based on your store data.
Going forward, you can create new Shoppable Pins by pinning a product and including a link to the product page. Pinterest will automatically convert it into a Shoppable Pin! It couldn't be easier.
