Today, about 4.13 billion people in the world use the Internet to search for goods and services. This is 53.3% of the world's population. Therefore, one of the most effective ways to attract customers is to place ads in search engine results. To organize the display of these ads, you can use services such as Google Ads or Yandex.Direct.
The advantages of this type of advertising are:
large audience reach;
targeting is configured in such a way that advertising is shown business & consumer email List only to those users who are interested in the product;
detailed analytics providing all the necessary information;
the ability to choose how much and for what the user is willing to pay.
However, search advertising has a number of disadvantages:
complexity of installation and maintenance;
there is no way to present advertising to users before they are interested in it;
more expensive compared to other channels.
Advertising in KMS
The contextual media network will help you find your target audience in the most remote corners of the Internet. In it, ads are displayed on Google and Yandex partner sites in the form of banners, and the advertising service handles the corresponding settings.
The main advantages of this type of advertising are:
low price;
a large number of sites where advertising is placed;
well-configured targeting.
There are very few negative aspects to this advertising network as such – only two, but they are quite significant:
If the user has a blocker installed in their browser, the ad will not be shown.
low click-through rate;
Advertising in social networks
Today, the number of social media users worldwide has exceeded 3 billion people. This is about 40% of the planet's population. Considering the fact that social networks are monetized year after year and acquire the functionality of a trading platform, it is simply impossible not to take them into account as a new sales channel. Advertising in them has the following advantages:
wide audience;
possibility of detailed targeting.
There are also disadvantages, among them:
overpriced during the trial period;
complexity of installation.
