You can use fear avoidance in your email subject lines. Instead of telling people how to achieve a goal or solve a problem, tell them how you can help eliminate a pain point.
16. Unlock exclusive content inside
This email subject line promises the recipient access to something special, which could be especially effective for an email campaign .
The appeal of exclusive content can grab the reader’s attention and entice them to open the email to see what’s hidden inside. It’s a great way to increase engagement and provide value to your audience. Here’s how Janji uses this subject line variation.
Unlock Subject Line Access
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17. What is the funniest meme in [the industry]?
Funny email subject lines can stand out in a crowded inbox. This example combines humor with curiosity, potentially leading to higher open rates . However, to avoid disappointing readers, make sure the content matches the tone set by the subject line.
18. Quick overview: what's inside our new collection
Generating curiosity and giving an opportunity to look at new products or services can be very effective.
This subject line grabs the reader's attention by promising usa whatsapp numbers database free exclusive insights. This strategy is effective in increasing open rates and engagement, especially for email newsletters and product launches.
19. Unlock the secrets to [your desired outcome] today!
This subject line grabs the reader's attention and entices them to open the email to learn more by hinting that there is a secret to be revealed.
Choosing the phrase “secrets revealed” creates intrigue and promises valuable insights that can benefit the recipient. This subject line is especially effective in email campaigns that aim to educate or provide exclusive tips.
In this example, alternative milk producer Bored Cow uses a variation of this theme to introduce its new merchandise store.
example of secret topic
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20. [Industrial] hacking that causes controversy
Controversy can be a powerful tool for getting attention. You can come up with topics that hint at a controversial topic or information that challenges the status quo.
Headlines like these are effective for email campaigns aimed at drawing attention to innovative or revolutionary ideas.
