As we have discussed on other occasions, a CRM is a basic tool for the commercial management of a company that has, mainly, two purposes: 1- Improve the internal communication of your team. 2- Improve commercial management and therefore sell more. On this occasion, we are going to focus on this last section: commercial management; to delve deeper into what commercial management is and what a CRM platform can do for you so that you can sell more and better.
What is sales management?
Sales management is often defined as the function bulk sms azerbaijan responsible for making the organisation and its products and services known and open to the outside world.
Thus, its two main tasks would be customer management and loyalty and increasing market share.
To achieve this, the sales manager needs to have:
An adequate and quality system.
An efficient customer service department.
A useful and attractive product for the public.
It also works by experimenting and aligning market requirements with the organization's own capabilities. In other words, it ensures that the organization is capable of facing new challenges in a viable manner, both at the product/service and entity level.
Who is the commercial director?
A sales manager is responsible for reaching new customers and discovering new markets to exploit. They are typically in charge of sales management and are senior executives charged with leading an organization across the business landscape. This means overseeing product development, identifying new market opportunities, determining optimal pricing for consumer-to-consumer balance, achieving customer satisfaction, and directing marketing operations.
crm commercial management
It is the job of the Sales Director to help his or her organization maintain a consistent growth trajectory while avoiding obstacles that arise from an ever-changing market.
A Sales Director must have skills in project management , negotiation, market research, and ultimately, marketing skills.
Personally, a Sales Director needs to have strong interpersonal skills. He or she needs to be able to adequately convey complex ideas and have a good business instinct. On a professional level, he or she requires analytical skills and problem-solving abilities.