Here we return to the issue of resources. Depending on the europe cell phone number list size of your company, you may be able to take this on internally or you may need help. In the first case, the advantage is that knowledge and experience are transferred organically , without intermediaries, although it involves work that may mean a reduction in dedication to the productive work of the company. In the second, there is greater flexibility, although you first need to train whoever creates that content , especially if we are talking about complex topics. By the time the action plan arrives, this must be resolved and established.

One of the keys to content marketing is consistency. You have to stick to a previously established schedule and offer users a predictable offer that helps them create a habit, which in turn results in the formation of a small community. These users will help refine the strategy with their qualitative reactions, which we can incorporate into the quantitative data, and we can also turn them into brand advocates so they can spread the word in their immediate surroundings. A satisfied and well-served customer is likely to recommend what they have seen and experienced to others.