1. Claim your Google Business Profile
First, it is important that you claim your Google Business Profile. Setting up a Google Business Profile is free. This allows you to become visible in the local pack of search results and in Google Maps.
Local pack example
Example of local pack in the SERP
2. Fill out your Google Business Profile – make it as complete as possible
After you have claimed your armenia phone number library company profile, you can add all the information about your company. Make sure your profile is as complete as possible and use all the options as much as possible. The basic elements to add are:
Opening hours
Logo
Phone number
Description – It is recommended to add a description of more than 500 characters
Photos and videos – it is recommended to add at least 10 photos and/or videos.
Select a primary category
Add other categories as well. Axel explains in his article why this is important.
Please specify a service area.
Please ensure that all information is as accurate as possible and remains up to date.
Also read: 5 Basic Tips for Local SEO [Infographic]
3. Track traffic from your Google Business Profile
I recommend adding a link to your website in your company profile. Most companies do this. My tip: make this link measurable! You can do this by adding UTM parameters to your website link. This way you can see in measurement systems like Google Analytics how many visitors ended up on the website after a click from the Google Business Profile. This can provide some extra data and insights.
